Behavioral Centers of America

Cedar Crest Hospital Television Spot

The care of those with mental health issues is becoming an increasingly important yet underserved area of our nations healthcare, especially in Central Texas. BCA's Cedar Crest Hospital in Belton recentaly expanded their service offerings to include adult services in addition to continuing to serve the adolescent population they've been known for over the last couple of decades. This new service offering in addition to area construction making their location difficult to find made for an opportunity to launch a general awareness regional television campaign.

Despite a shoestring budget myself and my outstanding team were able to craft a spot that ultimately served to increase call volume and admissions by over 60%.

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