The University of Texas McCombs School of Business

Executive Education and Conference Center Capital Campaign Brochure

The McCombs School of Business was in the planning stages of creating an executive education conference center and hotel complex in order to help the school maintain and improve its position among elite business schools throughout the country.

The goal of this brochure was to solicit donations to help fund the construction of the building, including naming opportunities for individual rooms as well as the conference center itself. As such the brochure had to include a method of including changing inserts depending on what areas were still available for naming and at what price levels. This was solved by including a pocket in the back cover and creating a series of template shells to be printed on as information changed.

Of course the unique challenge for this project was showing people what the building looked like and selling them on the idea without having an actual building to show. Utilizing architectural renderings from the architect on a water-color style paper stock elevated the look almost to the level of fine art, completing an effective and very tactile finished piece.

The University of Texas Commission of 125 McCombs School of Business Texas MBA Recruitment Materials McCombs School of Business Executive Education and Conference Center Capital Campaign Brochure South by Southwest 2009 Event Branding South by Southwest 2010 Event Branding Over Soul Films Movie Posters Proposed International Spy Museum Grand Opening Poster Series Advanced Micro Devices (AMD) Brand Guidelines for Web Texas Student Data System Website Texas DSHS Raising Texas Program Website Marbridge Website Redesign Temple-Inland 2005 Annual Report GSC Architects Rebranding and Website Redesign The Bob Bullock Texas State History Museum Website Redesign St. David's Foundation 2012 Report to the Community Proposed Forte Foundation Virtual Campus Website Design Proposed PHI Collection Website Design Medair Brand Awareness Banners Texas Long-Term Care Partnership Banner Ads Behavioral Centers of America Cedar Crest Hospital TV Spot Proposed Shampooch Identity and Packaging Design La Belle Exhibit Identity Development