South by Southwest (SXSW)

2010 Event Branding

For the second year running South by Southwest approached Sibley/Peteet with the opportunity to brand their yearly Music, Film and Interactive conference. With the blurring of the lines between the three conferences increasing every year, they wanted to ensure that the family of identities embraced this convergence more so than in years past. This goal, in conjunction with 2010 being a year tied to science-fiction myth, led us to create a series of unique robots with interchangeable features that could be repurposed for a comprehensive modular system of identities.

Besides, with the exception of John Connor–and former coworker Flint–who doesn’t like robots?

South by Southwest is an annual conference that’s been held in Austin, Texa,s since 1987. Originally a Music conference focused on bringing attention to the Austin music scene, the event has expanded to cover Film and Interactive topics and events while playing host to over 17,000 attendees from all over the world.

SXSW 2010 Festival Logo Lockup SXSW 2010 Music Festival Logo SXSW 2010 Film Festival Logo SXSW 2010 Interactive Festival Logo SXSW 2010 Convention Center Banners SXSW 2010 Film Logo on Movie Screen SXSW 2010 Film Logo Movie Premiere Applications SXSW 2010 Music Lemmy Interview SXSW 2010 Festival Light Pole Banners
The University of Texas Commission of 125 McCombs School of Business Texas MBA Recruitment Materials McCombs School of Business Executive Education and Conference Center Capital Campaign Brochure South by Southwest 2009 Event Branding South by Southwest 2010 Event Branding Over Soul Films Movie Posters Proposed International Spy Museum Grand Opening Poster Series Advanced Micro Devices (AMD) Brand Guidelines for Web Texas Student Data System Website Texas DSHS Raising Texas Program Website Marbridge Website Redesign Temple-Inland 2005 Annual Report GSC Architects Rebranding and Website Redesign The Bob Bullock Texas State History Museum Website Redesign St. David's Foundation 2012 Report to the Community Proposed Forte Foundation Virtual Campus Website Design Proposed PHI Collection Website Design Medair Brand Awareness Banners Texas Long-Term Care Partnership Banner Ads Behavioral Centers of America Cedar Crest Hospital TV Spot Proposed Shampooch Identity and Packaging Design La Belle Exhibit Identity Development